Google Ad campaign garnering 1M+ impressions and enhancing customer interactions by 30%

SMS (School of Management Sciences) sought an increase in their market presence. Our task was to rejuvenate their brand and strengthen their digital footprint.

The challenge

SMS (A+ NAAC Accreditation), a beacon in its education industry located in Lucknow, Uttar Pradesh, began to notice a worrying trend of decline in interactions. Their once-vibrant market presence was fading, engagement was dropping, and so was their brand’s impact. The digital age demanded evolution, and the School of Management Sciences found itself struggling.

Objective

Our mission was clear: To inject new life into School of Management Science’s brand identity and digital presence. We aimed to not only recover lost ground but to propel SMS to new heights of online engagement and market dominance via Google Ad Marketing Strategy.

The strategy

We embarked on a comprehensive brand audit, analyzing the School of Management Sciences’ market position, competitor strategies, and customer perceptions. From here, we crafted a multi-pronged strategy to revitalize SMS brand drive more interactions, and help in increasing the number of admissions to the SMS Lucknow Campus

Brand identity overhaul

We developed a new visual language that resonated with modern audiences while honoring the core values

Content rejuvenation

Reimagining their content strategy, we focused on creating compelling, relevant content that spoke directly to the brand’s diverse audience segments.

Ad Platform collaborations

Keyword analysis, demographical dominance, and incorporation of a new communication system helped in reaching wider and more engaged audiences.

"Our social media metrics have skyrocketed! The team at Codviki truly understands the digital landscape and has brought our brand to life online."

Praveen Singh

Ex-Marketing Head @ School of Management Sciences

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What our clients said

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